
Apply For Kendra

π 1. What is a Jan Aushadhi Kendra?
Pradhan Mantri Bhartiya Jan Aushadhi Kendra (PMBJK) is a government-backed pharmacy outlet that sells generic medicines and medical devices at much lower prices (often 50 %β90 % cheaper than branded medicines). Itβs part of the Pradhan Mantri Bhartiya Janaushadhi Pariyojana (PMBJP) aimed at making healthcare affordable for all.
π 2. Franchise / Business Model
Unlike typical private franchise chains, a Jan Aushadhi Kendra operates under a government scheme β you become a government empaneled retailer rather than a private franchisee. Youβll procure generic medicines and eligible devices from the government-appointed distribution system (BPPI) and sell them locally.

π 3. Eligibility Criteria
You must meet the following to open a Kendra:
π§ββοΈ Who can apply
- Individual applicant with D. Pharma or B. Pharma degree.
- Organizations, NGOs, charitable trusts, hospitals can also apply, provided they have a qualified D./B. Pharma pharmacist on their staff.
π Other Requirements
- Minimum shop space: 120 sq ft (owned or rented).
- Firm registration & identity/ address proof of owner.
- Pharmacistβs registration certificate (from state pharmacy council) must be provided.
π 4. Initial Costs & Setup
π° Application fee: βΉ5,000 (special category applicants may get it waived).
π οΈ Typical setup cost estimate (approx):
| Item | Approx Cost |
|---|---|
| Shop setup & interiors | βΉ1.5 β 2 L |
| Computer & internet | βΉ40,000 β 60,000 |
| Furniture & fixtures | βΉ50,000 β 1 L |
| Initial inventory | βΉ50,000 β 1 L |
| Total | ~βΉ2.5 β 5 L |

π 5. Government Incentives & Financial Support
πΈ Ongoing Incentives
- Monthly incentive: 15 % of total purchases (capped ~βΉ15,000 per month).
- Profit margin: Retailer gets ~20 % margin on MRP of medicines.
π― Special Incentives
If you belong to special categories (women entrepreneurs, SC/ST, Divyang, Ex-Servicemen) or locate in special areas (aspirational districts, hilly/NE states/islands):
- One-time incentive: βΉ2 L to reimburse infrastructure/IT expenses.
- In some cases, advance stock worth βΉ50,000 for SC/ST & Divyang applicants.
πΌ Additional Support
- Loan facilities (without heavy collateral) may be available through government-linked banks/financial institutions for setting up the shop.
π 6. Earnings & Profitability
Your earnings come from:
β Retail margin (approx 20 %) on medicines sold.
β Government monthly incentive (15 % of purchase).
β Special incentives if eligible (one-time).
Profitability depends on sales volume, customer base, and location. With a high-footfall area and good stocking strategy, many operators report steady income from margins + incentives.
π 7. Documents Needed for Application
Typical requirements (may vary by state/online/offline):
- Identity proof (Aadhaar, PAN)
- Address proof of shop
- Pharmacist registration certificate
- Partnership/firm registration docs (if an organization applies)
- Photo ID and supporting category certificates (if applicable)
π 8. Application Process (Online & Offline)
π₯οΈ Online
- Visit Jan Aushadhi website (jan-aushadhi.online).
- Register/login.
- Fill application form under βApply for Kendraβ.
- Upload documents & pay fee.
- Submit and wait for approval.
π¬ Offline
- Download the form from the website.
- Fill & attach documents.
- Mail/post to the designated BPPI address.
Note: Preference is often given to applications fulfilling all criteria clearly and located in underserved areas.
π 9. Tips for Success
β Choose a location near clinics, hospitals, or busy markets.
β Maintain stock of essential medicines and high-demand products.
β Stay updated with BPPI pricing & new launches.
β Good customer service builds repeat business.
π 10. Important Points to Remember
- You are a government-associated retailer, not a private franchisee.
- Low investment + government support makes it ideal for first-time entrepreneurs.
- Stock quality and customer trust are essential β more sales β higher earnings.

